· This service, available for up to 30 months from the date of purchase, reflects Livpure’s commitment to offering a hassle-free experience to its customers
With this bold step, the company aims to capture a significant 60% market share in the embedded service category, cementing its role as a leader in the water purification segment
Mumbai, 13th May 2025 - Livpure, one of India’s leading and most trusted customer-centric brands dedicated to consumer well-being, is setting a new benchmark, introducing ‘India’s largest range of maintenance free water purifiers’ with the re-launch of its TVC campaign ‘Hathi Mat Palo’. Addressing a major consumer pain point which is the high annual maintenance cost of water purifiers, which averages around INR 5,000 every year. The campaign will air during the IPL and other major national and regional television channels.
As part of the initiative, Livpure is offering up to 30 months of integrated maintenance services on premium water purifiers which includes Allura, Allura Premia, Sereno, Eterna and Eterna Premia. This move aims to ensure customers enjoy a hassle-free ownership experience like never before. Livpure intends to make access to water purifiers more reachable and accessible for Indians which will help grow the market and make access to pure drinkable water more inclusive.
By eliminating the need for annual maintenance contracts or unexpected servicing costs, this initiative significantly enhances customer experience and delivers exceptional long-term value. Livpure is the first brand in India to introduce embedded service, positioning itself as a category innovator and setting a new industry standard. With a bold vision to achieve 60% market share in this segment, Livpure continues to prioritize customer well-being by offering solutions that combine cutting-edge technology with unmatched user experience. This forward-thinking approach underscores the brand’s commitment to redefining water purifier ownership while reinforcing its reputation for excellence in consumer satisfaction.
Speaking about this milestone, Rakesh Kaul, Managing Director of Livpure, said, “At Livpure, we are driven by a relentless commitment to enhancing the customer experience. The introduction of the embedded maintenance service marks a transformative milestone, offering our users effortless convenience and complete peace of mind. This initiative is more than just a feature—it’s a promise of trust, reliability, and long-term value. By eliminating the common hassles of water purifier maintenance, we aim to set a new benchmark in water purification and reinforce our dedication to making ownership truly seamless for our customers. This is a step towards reshaping water purifier industry standards and elevating the way water purification is experienced in India.”
The announcement comes at a time when consumers are increasingly prioritizing hassle-free solutions for their everyday needs. By seamlessly integrating maintenance into its water purifiers, Livpure is directly addressing this demand, setting a new standard for convenience and redefining the industry benchmark.
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