The new set of brand films is an extension of The Body Shop's 'More Love For Less' campaign, bringing inclusive pricing to life through a heart-warming, influencer-led rollout
Mumbai, May 12th, 2025: The Body Shop India unveiled its Disruptive Pricing strategy in India across 12 of its most-loved product formats. With prices starting at new, more inviting entry points, this move is designed to welcome even more customers into the world of The Body Shop. The new strategy reflects the brand’s commitment to delighting and responding to the Indian consumer preferences and staying ahead in the beauty landscape.
The “More Love for Less” campaign spotlights the love, joy and excitement of customers across age-groups to the newly accessible, fresh price points. With a Digital 1st approach, the central theme of “More Love for Less”, is shot with the creative direction that reflects the diversity of the Indian consumers. The campaign celebrates the unfiltered joy of customers. It reflects how consumers are embracing the change: catching trends, stocking up, gifting generously, and rediscovering rituals they love. The storytelling is emotionally resonant, with protagonists across age-groups joining the narrative.
Harmeet Singh, Chief Brand Officer, The Body Shop - Asia South, commented, “This is a long-view strategy—rooted in our values and backed by real customer insight. For over two decades, Indian customers have loved us for what we stand for. In order to remain truly inclusive, we must address accessibility in a more meaningful and sustained way. Our ambition is to democratize ethical beauty for the next generation—channel agnostic, gender-agnostic, values-driven, and deeply conscious of what they consume.”
She further added, “These digital films are a celebration of genuine customer enthusiasm. They offer a truly raw and unfiltered look at the delight our EPP initiative is bringing. It’s incredibly rewarding to see the authentic joy as people rediscover their favorite products and embrace the idea of ‘more love for less’. It underscores our belief that ethical beauty should be within reach for everyone, and these films are a powerful testament to that commitment.”
The "More Love for Less" campaign and the accompanying digital films represent a key part of The Body Shop India's broader strategy to expand its reach and solidify its position in the Indian beauty market. With this strategic shift, The Body Shop is unlocking meaningful access to products that customers already love and trust. This is not a seasonal or reactive move—it is a long-term recalibration of The Body Shop’s approach at omni-channel level. By focusing on accessibility and customer delight, the brand is strengthening its connection with existing customers and attracting a new generation who value both ethical beauty and affordability.
More Love for Less digital video campaign: https://www.youtube.com/watch?v=KFUmsdrm508
Digital Films:
https://www.youtube.com/watch?v=ic3zmc55Nt4
https://www.youtube.com/watch?v=ioe89ZwLRF8
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